Charles Chibuisi Ehiemere – Championing Evidence-Based MNCH Interventions

Charles Chibuisi Ehiemere has taken insights from the Behavioral Science Made Easy course and translated them into action. Drawing on the Fogg Behavior Model, Charles developed a Behavioral Change Matrix for MNCH Intervention Design to support the operationalization of the FAMILIA digital health project.

His matrix offers a practical framework that aligns motivation, ability, and prompts across five key groups—pregnant women, caregivers, health workers, community leaders, and policymakers. From IVR reminders for ANC attendance to capacity-building forums for community leaders, Charles’s work demonstrates how behavioral science can be locally grounded and systemically scaled.

👏🏽 We are proud to celebrate Charles as a Behavioral Science Champion shaping the future of maternal, newborn, and child health (MNCH) in Africa.