Empower Your Practice with Behavioral Science
Join us to transform your interventions with cutting-edge behavioral science tools. Our course equips you with practical skills to drive impactful change in your community.
Innovative Learning
Expert Guidance
Global Impact
Course Description
Discover the Behavioral Science Made Easy course outline.
Session 1
Generating Behavioral Insights to Inform Intervention Design
- Introduction to a practical behavior model Illustration of how behavioral insights are generated
- Actual example of how behavioral insights informed a public health campaign Group work:
- Participants discuss the behavioral intervention they will be working on
Session 2
Understanding Behaviors
- Understand what behavior is (how it differs from an aspiration or outcome)
- Understand what motivation and ability are and how they influence behavior
- Understand how social norms influence behavior Group work:
- Participants identify a behavior that their intervention will address and discuss specific motivation and ability elements influencing that behavior
Session 3
Developing Behavioral Personas
- Understand how to segment an audience Create behavioral personas by applying motivation and ability insights Group work:
- Participants tailor specific personas for their intervention.
Session 4
Measuring Behavior Change
- Identify indicators to measure drivers and barriers to behavior change
- Design a measurement framework for monitoring and evaluation Group work:
- Participants design a survey instrument to measure drivers of and barriers to behavior change
Session 5
Behavioral Science in Action - Practitioners Presentations
- Participants present the behavioral intervention they have been working on
- Participants provide feedback and score other group projects Prize awarded to the best group presentation
Course Format
Five 120-Minute Zoom Sessions
Join us for engaging sessions that blend real-world examples with interactive exercises.
Office Hours for Personalized Guidance
Get tailored support with specific times to be announced, ensuring you can refine your ideas with expert advice.
Engaging and Interactive Sessions
Participate in dynamic learning experiences that include peer collaboration and practical exercises to enhance your skills.
Comprehensive Course Materials
Access a wealth of resources designed to deepen your understanding of behavioral science principles and their applications.