Behavioral Science Champions 3

Cohort 3 of the Behavioral Science Made Easy course brought together 35 participants from across Africa, Asia, Europe, and North America. The group included 12 men and 23 women, representing 17 countries: Nigeria, UK, Ethiopia, South Africa, Burkina Faso, United States, Kenya, Zambia, Pakistan, Uganda, Ghana, Tanzania, India, Rwanda, Cameroon, Zimbabwe, and The United Kingdom.

Over five weeks, participants engaged in a highly interactive learning journey. They learned how to generate behavioral insights to inform interventions, explored motivation, ability, and social norms that drive behavior, and created behavioral personas to better segment and understand their audiences. They also developed frameworks for measuring behavior change and presented their own applied projects during the final session. This hands-on approach ensured that participants not only grasped key behavioral science concepts but also applied them directly to real-world challenges.

Working in four groups, participants developed practical projects tackling real health and development challenges. Group 1 designed an intervention on implementing twice-yearly injectable Lenacapavir PrEP among adolescents (16–24 years). Group 2 explored short-acting contraceptive method continuation among peri-urban unmarried adolescent girls and young women (15–24) across Nigeria, Burkina Faso, Ghana, South Africa, and Zambia. Group 3 focused on addressing early marriage in Pakistan. Group 4 applied the Fogg Behavioral Model to increase health-seeking behavior among rape survivors in urban Ethiopia.