Inspiring Change Without Shaming: A Behavioral Science Perspective on Public Health Ads
By Belinda Agnes Namutebi One of the most valuable lessons I learned in my early days at the agency came from my boss, David Case. He always reminded us of one of David Ogilvy’s famous principles in advertising: “Never put a mirror in the customer’s face.” What he...
Champion Spotlight – Charles Ehiemere
Charles Chibuisi Ihemere – Championing Evidence-Based MNCH Interventions Charles Chibuisi Ihemere has taken insights from the Behavioral Science Made Easy course and translated them into action. Drawing on the Fogg Behavior Model, Charles developed a Behavioral Change...
Men Take Risks on Boda Bodas—But Not on HIV Testing?
By Sohail Agha, PhD As the song goes, “People are Strange” … and sometimes, so are our health choices.During our last hashtag#BehavioralScienceMadeEasy Course session, participants presented on how they’d apply their learnings to public health interventions.One...
Nudge vs. Prompt – Is There a Difference?
February 21, 2025 marked the final session for the Behavioral Science Made Easy Course—and what an insightful five weeks it was! I enjoyed engaging with social and behavior change (SBC) practitioners from South Africa, Ethiopia, Uganda, Nigeria, and Kenya. Their...